“I was a silent partner for so many years,” said Mr. Their joint venture opened in January, following years of mutual admiration and imitation. Welcome to the appointment-only atelier of the couturier Daniel Day, better known as Dapper Dan, and the luxury label Gucci. But enter through the ground-floor door, pass through the red velvet curtains and you will find yourself among roaring jaguars, long-tailed dragons and hip-hop greats from the ’80s and ’90s, including LL Cool J, Salt-N-Pepa, Rakim and Eric B, the Fat Boys and Jay-Z. So when you make that connection, all right, you’re ready to make the leap.įrom the outside, the brownstone in Central Harlem looks like any other building on the block. When they connect with people of substance, people who they look up to, it makes it easier for them to say, “Oh yeah? So what did he get?” Back in the day, style was inspired by gangsters. I might even mention who was here recently. Like Jay-Z might come with his entourage. What would I use this for is like when entourages come. That “Follow the Leader,” that famous “Follow the Leader” album cover, that I did back in the day. This one here is popular because of Eric B. This is the fabrication that I used for Salma Hayek at the Academy Awards. This is probably the most popular right now. And most of them are just exclusive to the Dapper Dan here in Harlem, Dapper Dan Harlem. And over here we have all the fabrics that are exclusive to Gucci and Dapper Dan only. I always like working for Floyd because he has that traditional Afro-American type of style with minks and alligators and crocodiles and all kinds of exotic skins. Everything you see Pretty Boy Floyd in the ring with for the last 16 years, I created. So when they come here, I like to make them feel as if they were at home and that they’re really welcome. ![]() You know generally, when people of color go downtown and they shop in luxury places they feel a little apprehensive about how they’re treated there. This is how I greet customers when they come in. ![]() Welcome, welcome to Dapper Dan’s Gucci Harlem. And my answer is, let’s get inside and change this.Transcript Stroll Through Dapper Dan’s Gucci Atelier Take a tour around Dapper Dan’s Gucci atelier in Harlem, New York. He continued: “Everybody in here and all the people of color need to ask themselves, are we gonna be inside and change things or we gonna walk away every time somebody disrespect us? That’s what you gotta ask yourself. Let’s get inside so we can do this ourselves,” Dapper Dan told the Earn Your Leisure podcast. Okay? So, I said let’s take advantage of this moment. You know? So it’s the influences that make the difference. He believes true change starts by working from the inside out to improve the infrastructure and leverage the influence of the Black community.Ĭall to action: “We are 95 percent of the influence the people in the world who wanna look like us and dress like us and walk and talk like us. Instead, they wanted to take their dollars elsewhere, which Dapper Dan argues against. Change starts within: Dapper Dan was hopeful in this quest, but he realized the Black community had its own plans for how they wanted to deal with luxury fashion.
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